Karjat: A real estate project near Mumbai has drawn sharp reactions after being promoted as offering a “Halal lifestyle” designed for Muslim families. The township, called Sukoon Empire, was highlighted in a promotional video that emphasized community living, shared values, and a safe environment for children and elders.
The controversy escalated when BJP leader and National Human Rights Commission member Priyank Kanoongo shared the video online. He criticized the project, calling it divisive and described it as “poison, not advertisement.” He also announced that a notice was being sent to the Maharashtra government.
In the video, a woman in hijab explained that the project offered Muslim families a space where they did not need to compromise on religious and social principles. The pitch highlighted the idea of like-minded families living together in a halal environment.
Kanoongo’s remarks triggered intense debate. Critics of the township accused it of promoting segregation, while others pointed out that Muslims often face discrimination in housing, which leaves them with limited options. Several users on social media argued that many residential societies deny homes to Muslims, and projects like Sukoon Empire emerge as a response to such exclusion.
Supporters of Kanoongo, however, backed his stand. They argued that the initiative encouraged ghettoization and claimed it was part of a larger attempt to create separate communities. Some comments also contained derogatory and communal remarks.
The row reflects growing tensions over housing access, community identity, and the politics of religious spaces in urban India.
