New Delhi: Civil rights groups and media watchdogs have raised concerns over broadcasts by Zee News and Times Now Navbharat that allegedly promoted Islamophobic narratives under the label “Mehendi Jihad.” The segments claimed that Muslim men applying mehendi on Hindu women during festive occasions were engaging in ulterior motives, echoing the broader “love jihad” conspiracy theory.
Activists argue that such reporting stigmatizes everyday social interactions and incites communal hatred. They highlight that mehendi application is a routine cultural practice and should not be misrepresented to create fear or suspicion. The coverage has drawn widespread criticism for reinforcing harmful stereotypes and spreading misinformation.
Formal complaints have been filed with the News Broadcasting & Digital Standards Authority (NBDSA) and other regulatory bodies. Petitioners are demanding public apologies from the channels, strict penalties, and the implementation of stricter oversight to prevent communal content in mainstream media.
Experts emphasize that the incident reflects larger concerns regarding media ethics and accountability. Unverified or sensationalist narratives in television news can amplify societal divisions and heighten communal tensions. Civil society groups stress the need for responsible journalism and adherence to ethical standards to maintain harmony in a diverse society.
The “Mehendi Jihad” controversy underscores the importance of regulating hate speech, promoting accurate reporting, and ensuring that cultural practices are not misrepresented to stoke communal discord. Regulatory authorities are now under pressure to examine the complaints and take necessary action against channels spreading divisive content.
