Mumbai: Indian fast bowler Mohammed Siraj has been announced as the latest brand ambassador for Skechers, as the global footwear company strengthens its presence in the country’s growing cricket market.
Siraj, who represents Gujarat Titans in the Indian Premier League and was India’s leading wicket-taker in the recent Test series against England, will now wear Skechers cricket footwear during matches. He will also feature in the company’s performance and lifestyle campaigns.
“For me, comfort and focus are everything when I am on the field. Skechers gives me that confidence, whether I am bowling my heart out or running in for that crucial spell. Their technology, attention to detail, and belief in athletes make them a brand I truly connect with. As part of the Skechers family, I am excited for what’s ahead,” Siraj said in a statement.
Rahul Vira, CEO of Skechers South Asia, highlighted Siraj’s impact in international cricket. “Mohammed Siraj represents the kind of relentless spirit, resilience, and raw talent that resonates with our brand ethos. His recent performance in the Test series against England made the country proud, and he reflects the intensity and consistency we celebrate at Skechers.”
With this move, Siraj joins fellow cricketers Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia on Skechers’ athlete roster. The company is promoting its cricket footwear line, which includes both full-spike and half-spike variants, as a key driver of growth in India’s competitive sportswear market.
