– Zaina Aman
The debut of Saudi Arabia’s first fashion show featuring swimsuit models has ignited a heated debate, highlighting a significant cultural shift in the kingdom. Less than a decade ago, women in Saudi Arabia were mandated to wear body-covering abaya robes. However, the recent poolside event, which showcased Moroccan designer Yasmina Qanzal’s creations during the inaugural Red Sea Fashion Week at the St Regis Red Sea Resort, represents a stark departure from these norms.
This event is seen as emblematic of Saudi Arabia’s Vision 2030 initiative, led by Crown Prince Mohammed bin Salman. Launched in 2017, the ambitious program aims to reform the country’s social and economic landscape, introducing dramatic social changes to soften its historically austere image.
While some view these changes as positive steps toward modernization and global integration, others argue that such events signify a troubling departure from the country’s Islamic traditions and values. Critics contend that featuring swimsuit models, even in relatively modest designs by global standards, moves towards immodesty and vulgarity, potentially objectifying women and compromising cultural and religious principles.
The event, celebrated by influencers like Syrian Shouq Mohammad and French Raphael Simacourbe as a reflection of Saudi Arabia’s growing openness in the fashion and tourism sectors, has faced backlash from those who see it as an abandonment of deeply held beliefs. They argue that the focus on fashion and exposure undermines the core values of modesty and respect traditionally upheld in Saudi society.
These critics are concerned that the push towards liberalization may prioritize economic gain over cultural integrity, leading to a societal shift that could erode the foundation of Islamic norms that have long defined the nation. The tension between modernizing influences and traditional values raises important questions about the future trajectory of Saudi Arabia’s cultural identity amidst its rapid transformation.
